November-December, 1999
Modern Builder


Preserving the Past, Painting the Future:
Goens Bros. Inc. Celebrates 34 years
  

Restoration of the Scarritt Building, a 1906 Kansas City landmark on the corner of Eighth and Grand, called for experts in historic preservation. Goens Bros. Inc., commercial and industrial painting contractors based in Gladstone, Mo., supplied the crew that performed plastering, painting, wall covering and faux finishes throughout the building, which is now on the National Register of Historic Places.

Construction of Disney's New Tomorrowland, one of seven theme areas in the 107-acre Magic Kingdom in Orlando, called for reputable contractors who could keep a secret. Goens Brothers concealed 70-foot towers in their backyard while crews painted and assembled pieces for the hush-hush project, which was managed by A. Zahner Sheet Metal Co., Kansas City.

In the company's 34-year history, these projects stand out as sterling examples of what has made this family-owned and operated business a success. Whether they're preserving the glory of the past or painting a vision for the future, Goens Brothers has built a reputation on quality and honesty. "We think our success comes from hard work, having employees who are dedicated to their jobs, and maintaining good workmanship," said owner Ron Goens Sr. "We've kept a good name in the Kansas City area."

Though they could have capitalized on the high-profile Disney contract, Ron honored the confidentiality clause and  refused to respond to press questions. "We didn't want everyone coming up to the shop and climbing over the fence to see what was

going on. It was a large project-$700,000 to $800,000-but we kept it fairly low key."


With 40 to 60 men currently working jobs throughout the Kansas City area including interior/exterior painting and lead abatement for Science City at Union Station, and painting and wall-coverings for the Clock Tower Building on the Sprint Campus-Goens Brothers' booming business is anything but low key.

ALL IN THE FAMILY

Ron and his brother John left jobs with area painting contractors to start their own business in 1969. The brothers had served apprenticeships with their father, who was also a painting contractor, and Ron's sons have since joined the trade. John Goens II came on board in 1982, and Ron Goens Jr. started in 1985. Both sons work as project estimators, along with Shawn Neal, who joined the company in 1986, and Joe Crispin, who became an estimator last year.

Goens Brothers has grown to five companies including Goens Brothers Painting, Goens Lead Abatement Inc. and Goens Equipment Rental & Sales, and co-ownership in Beagle-Goens Homes Inc. and Home Siding & Window Company. Ron plans to keep it all in the family. 

"I bought my brother John

out when he retired in 1989, and when I retire, my sons will take over. That way we'll continue it going as the Goens Brothers," he explained.

Business grew gradually over the years with a number of major restoration projects, including the historic Kansas City Public Library building at 900 Locust, owned by Ozark National Life Insurance. Specializing in historic preservation led naturally to lead abatement. "It's a must if you're doing restoration work," said Ron. His abatement crews are specially trained and licensed in the State of Missouri.

Other high-profile projects have included Station Casino, Kauffman Stadium, Muehlebach Hotel and The Great Mall of the Great Plains. "The Kansas City market has drastically changed for all trades in the last 10 years," Ron said. "Because of all the new construction, restoration of Union Station, and the Sprint Campus, we're one of the major hubs of construction right now."

Ron is committed to Kansas City and to his company's future. "The greatest reward is having my sons in the business and seeing it grow," he said. "We've got great employees, some who've had their sons come to work for me as well. I see a great future ahead of us. We've been growing for the last 34 years, and we're going to continue to grow."

A long-time member of The Builders' Association, which has provided valuable training and information about new jobs, Ron is also a member of the Painting & Decorating Contractors of America and the Construction Specification Institute.

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